Novi Ligure. The town of the Great Champions Coppi and Girardengo, the town of chocolate, the town of the painted buildings.

But also the town where you can enjoy great shopping opportunities and taste the local "focaccia", the "lady's kisses", the "agnolotti" and the Gavi wine.
A town of artistic and cultural interest, but also a town that offers thousands of new ideas and initiatives.
Come here and you'll discover an unusual fascinating aspect of Novi and its various amenities, events, local specialities, gastronomy and hospitality.

Novi Ligure. The town of shopping

Novicard: a modern premium card which offers exclusive advantages for Your shopping in 50 first-rate stores in Novi Ligure.
Novicard is free: ask the Service Centre how to get it!

How it works: it gets 1 score every Euro of purchase.
You win when your score is 500, 1000 or 2000.
During the year there are special days with exclusive prizes.
The owner of Novicard can receive news via mail or e-mail from the Service Centre.

Shopping Days - an exclusive proposal for two days of Shopping with extraordinary conditions!

Shopping Days offers You further

• reductions on Serravalle Designer Outlet prices;
• special discounts in the stores located in the Novi Ligure town centre;
• low cost for hotels and restaurants.